1. Create a marketing plan for the Inn.  Review

·                     Who should a B&B’s target? 

·                     Who should the Heavenly View Farm market to?

·                     Where should they market their Inn?

·                     Who comes to Kentucky?

·                     Who comes to Mount Sterling?

·                     Would require some market research on who comes to Mount Sterling (may need to call hotels, look to the market research on the State Tourism Industry website http://www.kentuckytourism.com/industry/research.htm)

·                     A slogan?

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